HeyDesk™
AI helpdesk and booking agent for small service businesses. Handles enquiries, answers questions, and takes bookings—so owners can focus on their craft.
The Problem
- 85% of callers abandon voicemail
- 51% abandoned a business after IVR menu
- Hiring a receptionist costs $30k+/year
- Staff too busy serving to answer calls
The Solution
- Natural conversation AI, no menus
- Emotionally intelligent responses
- Takes bookings 24/7
- 5-minute setup, works immediately
Market Opportunity
Voice AI agents for SMBs is a rapidly growing market.
| 2024 Market | $2.4B |
| 2034 Projection | $47.5B |
| CAGR | 34.8% |
Target Segment
- 5.5M small businesses in UK alone
- 1-10 employees, no dedicated receptionist
- Payment after service, not upfront online
- Miss calls during busy periods
Primary Targets
Salons, restaurants, hotels, retail, trades—service businesses where staff are too busy to answer every call.
How It Works
RAG-powered AI that understands any business.
Technical Stack
| Speech-to-Speech | Hume EVI 3 (emotion AI) |
| LLM | OpenAI GPT-5.2 |
| Agent Framework | Niimi (LangGraph) |
| Vector DB | PostgreSQL + pgvector |
| Stack | Node.js / Next.js |
RAG Pipeline
- Upload any content (PDF, images, text, URLs)
- Multimodal extraction and parsing
- Semantic + keyword + knowledge graph
- AI queries during conversations
Integrations
Google Calendar, Outlook, SMS (Twilio), WhatsApp, Slack, Notion. Phone via Twilio SIP.
Competitive Landscape
Enterprise solutions ignore SMBs. We fill the gap.
Enterprise voice AI for Fortune 500. 4-6 week deployment, managed service model.
Human-first + AI backup. 500 live receptionists. Targets law firms and professional services.
Chat bot builder for SMBs. Text-first, not voice. No booking integration.
AI-first, voice + chat, for small service businesses. Self-serve 5-minute setup. Biometric admin recognition. Multi-agent personas. $99/mo ($1,188/year) vs Poly.ai's $150K+.
Revenue Model
SaaS + usage. 85-88% gross margin.
Pricing Tiers
Overage: $0.15/minute • White-label on Business+
Unit Economics
| Hume EVI (STT + TTS) | $0.04/min |
| OpenAI (LLM + embeddings) | ~$0.02/min |
| Infrastructure | ~$0.01/min |
| Total COGS | ~$0.07/min |
| Gross Margin | 85-88% |
Go-to-Market
Direct outreach + community + partnerships.
Launch Sequence
| Week 1-2 | Closed beta: 5-10 businesses, free |
| Week 3-4 | Open beta: 50 businesses, $49/mo intro |
| Month 2 | Public launch, full pricing ($99+) |
Acquisition Channels
- Direct outreach: Walk into local businesses, demo on tablet ($0 CAC)
- Facebook groups: UK Takeaway Owners, salon communities
- Partnerships: Accountants, POS providers, food suppliers
- Referrals: $50 credit per successful referral
Investment Ask
Built & Working
- Voice AI with natural conversation
- Emotional intelligence (adapts to frustration, excitement)
- RAG pipeline (any content format)
- Multi-agent architecture
- Admin biometric recognition
- Web widget deployment
Coming Next
- Twilio phone integration
- SMS/WhatsApp notifications
- Analytics dashboard
Targets
| Beta | 10 businesses |
| Month 3 | 50 paying / $5k MRR |
| Month 6 | 200 paying / $25k MRR |
Seed Round
| Engineering | 50% | Phone, SMS, scale |
| Go-to-Market | 35% | Direct sales, content |
| Operations | 15% | Legal, infra |